coup d'oeil » rss feed reader » Experience the Message

Experience the Message (10 unread)

THE BEST FLASH MOB EXPERIENCE

Posted: November 20th, 2008, 3:48pm CST by max lenderman

Many of you have already heard of the Improv Everywhere stunts for flash mobs. They are exceptionally well-conceived and executed, and have done some very heavy lifting in getting the concept of a flash mob onto the radar screens of marketers and advertisers alike. But Improv Everywhere’s latest prank is...
THE OBAMA EXPERIENCE

Posted: November 13th, 2008, 9:28am CST by max lenderman

I have to re-post a note written by Tim Manners, editor of Reveries.com: "Thomas Jefferson used newspapers to win the presidency, FDR used radio to change the way he governed, JFK was the first president to understand television and Howard Dean saw the value of the web for raising money,"...
RANDOM ARTICLES OF NOTE

Posted: October 30th, 2008, 2:34pm CDT by max lenderman

Again, and I have been writing this often, I apologize for a lack of updates. In the spirit of uncorking the bottle, I've listed here a number of past articles that have caught my attention, and should catch the attention of thoughtful marketers and advertisers alike. In no particular order:...
THE FEEL-GOOD EXPERIENCE

Posted: October 7th, 2008, 11:28am CDT by max lenderman

Not that this should be a surprise to anyone who is engaged in this world: a new study from Cone Inc. indicates that 79% of consumers say they are likely to switch to another brand if it is associated with a good cause, and 38% say they have purchased a...
EXPERIENTIAL SUPPLEMENT

Posted: September 30th, 2008, 8:15am CDT by max lenderman

Quick note: Adweek has a special insert section this week all about experiential marketing. You can find it here. (Full disclosure: I co-wrote the intro piece to the section.) PS. I'm almost done with the book. Sorry I haven't been updating as frequently. I blame the bail out.
EXPERIENTIAL ALBUM LAUNCH

Posted: September 18th, 2008, 12:06pm CDT by max lenderman

According to Adrants: For its album Dig Out Your Soul, international super-band Oasis gathered 15 street bands and taught them the lyrics and sheet music for four of its new songs. Last week, the bands were then deployed all over the city -- mostly to subways -- to perform the...
ONE OF THE BEST STUNT CAMPAIGNS I HAVE EVER SEEN!!!

Posted: September 4th, 2008, 4:58pm CDT by max lenderman

ONE OF THE BEST STUNT CAMPAIGNS I HAVE EVER SEEN!!!
RINGTONE SYMPHONY

Posted: September 2nd, 2008, 12:23pm CDT by max lenderman

I love this idea. It is art and it is beautiful. There are many examples of people turning technology and gadgetry into something more profound or sublime than its intent. And this, from artist Max Richter, is just that. Anyone have a cell phone client they want to share this...
CAUSAL CAPITALISM FOR THE KIDDIES

Posted: August 25th, 2008, 6:18am CDT by max lenderman

The rise of beneficent marketing is upon us. The next generation of consumers will determine their brand loyalties and levels of brand engagement through an internal filter that makes cause marketing and corporate philanthropy an integral part. A forward thinking company called Edo Interactive has introduced the facecard, for teens...
EXPERIENTIAL TRAVEL AT THE NEXT LEVEL

Posted: August 5th, 2008, 2:05pm CDT by max lenderman

We all know of the new trend in travel is to make it more experiential. Instead of lying on the beach like a marooned mammal, we are going on wine tours or climbing peaks. We are making the experience into the centerpiece of the vacation. So how awesome is this...

← BILLBOARDOM: Creative billboards and ... Brand Autopsy →

coup d'oeil » rss feed reader » Experience the Message

Feeds

Experience the Message (10 unread)

Posted: November 20th, 2008, 3:48pm CST by max lenderman

Posted: November 13th, 2008, 9:28am CST by max lenderman

Posted: October 30th, 2008, 2:34pm CDT by max lenderman

Posted: October 7th, 2008, 11:28am CDT by max lenderman

Posted: September 30th, 2008, 8:15am CDT by max lenderman

Posted: September 18th, 2008, 12:06pm CDT by max lenderman

Posted: September 4th, 2008, 4:58pm CDT by max lenderman

Posted: September 2nd, 2008, 12:23pm CDT by max lenderman

Posted: August 25th, 2008, 6:18am CDT by max lenderman

Posted: August 5th, 2008, 2:05pm CDT by max lenderman